Thursday, December 26, 2019
Essay on Data Mining Benefits and Drawbacks - 2702 Words
Data Mining Benefits and Drawbacks Introduction In a world where computers are becoming as essential to daily life as the cars we drive or the telephones we use to communicate, it is difficult to find a person who doesnââ¬â¢t have some particular use for computers. Computers have become the information stores of the world. If you take a moment to think about all the kinds of information a person can and does hold on their computer it is staggering. I myself have all the passwords to my email and bank accounts, the history of every web page Iââ¬â¢ve visited in the last 3 weeks, my credit card numbers, the complete history of all my banking transactions for the last three years stored on my computer. Additionally, think about all theâ⬠¦show more contentâ⬠¦Ã¢â¬Å"A number of healthcare advocacy, provider and consumer groups fear changes to new medical privacy rules could give a green light to banks and other financial institutions to access sensitive, personal medical information.â⬠3 Consider for a moment the impact of a bank denying a person a loan because they are considered to be ââ¬Å"not healthyâ⬠enough. Letââ¬â¢s say the person is getting over a drug addiction or has a history of smoking, the bank just might deny the loan based the on belief that the person will use the money to either buy drugs or the person will simply die too early to be able to pay off the loan. It seems far fetched, but is it really? The Dark Side of Data Mining The seemingly innocuous practice of data mining has a less reputable and more aggressive side to it. Some people and companies ââ¬Å"mineâ⬠for data by subtly installing applications on users systems to monitor their activity. These applications are know as spyware and they range from simple pop-up advertisements to viruses which search out, record, and report back vital information such as passwords, email addresses, and account numbers. ââ¬Å"Spyware is embedded in many programs without the knowledge of users. It is used to monitor the activities of computer users and report them to the spyware publisher.â⬠4 In most cases ââ¬Å"personal data is collected and distributed for re-sale to marketing enterprisesâ⬠¦ many of the programs are hidden as downloads on computer games for children.â⬠5Show MoreRelatedClustering Methods747 Words à |à 3 Pagesin clustering massive data sets. The final clustering result of the k-mean clustering algorithm greatly depends upon the correctness of the initial centroids, which are selected randomly. This research will be followed by a serious of researches targeting the main objective which is an efficient DSS which will be applied on customer banking data. In this research a new method is proposed for finding the better initial centroids to provide an efficient way of assigning the data points to suitable clustersRead MoreSearch Engine Advertising : Keyword Advertising Essay1139 Words à |à 5 Pagespage. It happens some search engines rank the ads for their popularity instead of money. Merchants must group their keyword efficiently to receive a maximum return on investment. However, a study states that keyword advertising has no short-term benefits and a statistically insignificant effect on sales. Thus, the search engineââ¬â¢s efficacy is weak. Finally, the contextual advertising is also a search engine that is based on the keyword of the searcher. It occurs on the banner pop-up ad that targetsRead MoreData Mining And Machine Learning1631 Words à |à 7 PagesIntroduction Nowadays, data mining and machine learning become rapidly growing topics in both industry and academic areas. 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